” It has become clear today that Israel needs to aggressively and proactively compete and confront the backdrop of images of death and devastation that will now emanate from Gaza, and to convey the trauma of the rocket and missile reality that has plagued the southern region of Israel.
The SMC task at this time is to balance this kind of coverage, with the Sderot story, conveyed through the arts of the media- in a creative way, to a diverse audience.
This has become a successful and workable concept to present and emphasize the current reality of more than 1 million Israeli citizens who now dwell under the missile threat from Gaza.”
Israeli Foreign Ministry Recognizes SMC
The Sderot Media Center is now recognized as a grass roots voice and face for 45,000 Israelis who have lived under daily missile attacks for the past seven years.
The Israel Ministry of Foreign Affairs has officially requested that the Sderot Media Center provide all Israeli diplomatic offices around the world with first-hand exclusive material that the Sderot Media Center has produced, documented and presented
1,500 comprehensive packets of Sderot Media Center print and audiovisual materials were distributed to 101 Israel diplomatic missions by the Israel Ministry of Foreign Affairs and funded through Stand with Us.
State of Israel
Israel Ministry of Foreign Affairs
January 6, 2009
The Israel Ministry of Foreign Affairs has been greatly assisted by Sderot Media Center’s material and documentation of the rocket attacks on Sderot. The center provided instruction to the MFA foreign press team (through lectures and telephone conferences). The MFA also distributed SMC material documenting the reality of Sderot residents living in the shadow of continuous rocket fire.
Because we found that the material produced by the center meets high journalistic standards, we decided to work with the center and have distributed over 3000 SMC information kits to foreign journalists via our embassies and consulates throughout the world. The information packets included articles (translated into five languages) that were written by journalists who visited Sderot and a DVD with 5 video clips from SMC, which convey the personal stories of Sderot residents behind the headlines.
Based on the feedback we have received from the ground, countless foreign journalists are using the SMC information packets, especially since the beginning of Operation Cast Lead. The packets provide information and visual material to journalists researching the conflict, in addition to connecting them with Sderot Media Center and other active organizations in the region.
We wish Sderot Media Center much luck in its blessed work.
Students of IDC Hertzelia for the residents of the western Negev
Noam Bedein – CEO
Itzik Yarkoni – Marketing Director
Sderot Media Center
I wish to thank you and the SMC staff for opening our eyes to the inconceivable reality of the western Negev and Sderot in particular. Since the first guided tour that you gave us on the 28th of December 2007, the sights we saw and the experiences we went through have affected us and our perception of the daily life routine in the south-western region of Israel.
Since that first tour, you have helped us to increase the awareness to your area’s situation among the student community of the Interdisciplinary Center Hertzelia (IDC). During the 3 ‘Awareness Days’ which we organized on April 2008 at our campus, your work has contributed greatly to us, and our collaboration has brought us to believe that small deeds of many citizens can achieve great results on enormous audiences. Thanks to your work and your contribution to the Sderot’s spokespersons panel which took place in the 10th of April 2008, we managed to organize another tour in Sderot and its area for the students of IDC Herzelia, and to experience your reality for ourselves, when a mortar shell exploded not far from us.
I wish to thank you for your contribution to the legal activity of Law students Ms. Miriam Zemelman, Mr. Nir Brazilay, Mr. Elad Pilpel and Mr. Omer Shaked, who were led by Mr. Yonatan Braverman and examined the rights for compensation claims of people whose homes were damaged by Kasssam missiles. After collecting the information, Mr. Braverman prepared an easily readable Rights Pamphlet, which informs the residents about their rights, in case their homes suffer damages from the missile attacks. These students have used the gathered materials and wrote a proposition for correcting a legislation regarding Property Tax compensation, and you delivered it to MK Marina Solodkin during a
Knesset discussion which you and Mr. Braverman attended, and to MK Gideon Sa’ar as well.
Thanks to your work and your support, we have managed to motivate and encourage more IDC Hertzelia students to contribute to the identification with the western Negev residents, and to establish beautiful projects that had an influence on the population: The students of the New Psychology School had established a “Green Color” summer camp for a hundred 6th grade pupils from Sderot, between the 24th and the 27th of August 2008. In another project for Sderot high school students, a student of the Sammy Ofer School of Communications helped to produce the graduation ceremony of “Amit” high school’s class of 2008.
We hope that our productive collaboration will continue this year, as well, and look forward to endless times of peace and serenity.
Founder of “Exiting the Bubble”
Israeli Foreign Ministry Recognition of SMC
Ministry of Foreign Affairs
Deputy Director General for
Media and Public Affairs
To: Mr. Noam Bedein,
Director of Sderot Media and Information Center for the Western Negev
Date: February 19, 2009
Subject: “Operation Cast Lead” – Thank you
Operation Cast Lead has concluded and during this time of reflection, we would like to thank you for your cooperation with the Ministry of Foreign Affairs during the operation.
We assign great importance to your activities, and recognize your joining the national cause and the positive results that have transpired due to your contribution to the field of advocacy.
In these weeks after the operation, there still exists a need for intensive advocacy, where the shift from the military arena to the political front and battle for awareness holds many complicated challenges.
At this time, we are in the process of examination and consolidation in regard to exploring activities that are suited to the current climate and will continue to update you.
Thank you again for your resolve to assist and for your effective and valuable operations.
With blessings and esteem,
Deputy Director General for Media and Public Affairs