Meeting with Limor Afflalo Sunday morning the 2nd of September, after her family home was hit on Friday at five-fifty in the morning on August 31st, sent me back five years.

Limor describing the Qassam rocket attack on Friday the 31/08/12, photo credit: Noam Bedein, Sderot Media Center
That time, Limor was holding her eight-year old daughter, Ofir, when the qassam rocket fired from Gaza hit their neighbor’s home, seriously wounding the mother.

This time, on Friday, Limor grabbed her four-year old son Yair, asleep on the second floor, and ran for the first-floor bomb shelter. They didn’t even make it down the stairs. Fifteen seconds after the siren ‘color red’ went off, the family’s play room exploded.

Ofir, who today is 13 years old, does her homework and plays on the computer in that playroom.

When this reporter showed up, Limor was a complete a wreck.

She talked of how their lives have changed completely since their home was hit the first time on May 2007. Limor and her children were outside their home one morning during July of 2007 when sirens and explosions started going off. Limor, eight weeks’ pregnant, began to bleed, and miscarried her baby.

At that moment they decided to leave Sderot and move to Ashdod: Yair was born in Ashdod. After enduring Iranian grad missile fire from Hamas-controlled Gaza while living in Ashdod, they returned to their hometown – Sderot.

Children’s toys in the background of the Qassam rocket damage

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Noam Bedein is a director of the Sderot Media Center. It is a media advocacy center which portrays the human face of Sderot and southern Israel under siege, to the international media and public. Noam, a native of Tzfat, grew up in Efrat, Israel. After finishing the Beit El Yeshiva High School, Noam learned at a pre-Army training program in the Jordan Valley and then served for three years as an IDF sergeant for an artillery scout unit along the Lebanese border. After the army, Noam served as an emissary for The Jewish Agency in Boston, Massachusetts and then traveled for a year in the Far East. Upon his return to Israel, Noam relocated to Sderot and pioneered the “Sderot Media Center for the Western Negev Ltd", which has spawned the Sderot Media Center. In this position, Noam is a photojournalist, lecturer and gives briefings to foreign government officials, embassies, foreign press and student groups from around the world.


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